Corporate arts sponsorship practices in Singapore

Kreuzer, Sabine (2008) Corporate arts sponsorship practices in Singapore. Masters thesis, LASALLE College of the Arts.

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Item Type: Thesis (Masters)
Title: Corporate arts sponsorship practices in Singapore

This study is an analysis of the decision-making process followed by business corporations in Singapore when deciding about arts sponsorship projects. Using qualitative interviews and secondary data, I document the motivations, barriers, and characteristics of the corporate decision-making process.

While my research identifies several sponsorship trends that Singapore has in common with more mature markets, it also uncovers aspects that are specific to the local context. These aspects, largely driven by the size and the relatively young developmental stage of Singapore’s art scene, pose specific challenges to the development of a market for corporate sponsorship of the arts. I argue that awareness of these challenges by the main actors involved – artists, government, policy researchers, consultants, and also corporations – is essential for the continuing development of corporate sponsorship forms that can benefit both the donor corporations and the artistic scene.

My analysis also identifies three distinct clusters that help characterize the orientations fot he companies supporting the arts in Singapore, providing a framework to help guide the design of durable partnership between business and the arts. As such, my study should help the actors involved in the local arts scene to get a better understanding of the mindset of their potential corporate sponsors, paving the road for a more effective interaction between the business and the arts spheres in Singapore.

Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty for the Creative Industries > Thesis - MA Arts and cultural management
Depositing User: Ms Ashalatha Krishnan
Date Deposited: 01 Aug 2014 08:12
Last Modified: 01 Aug 2014 08:12
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