Cynicism of consumerism in Chinese contemporary art: an alternative view

Chan, Yvonne (2018) Cynicism of consumerism in Chinese contemporary art: an alternative view. Masters thesis, LASALLE College of the Arts.

[img]
Preview
Text
Yvonne Chan_Consumerism in Chinese Contemporary Art.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

| Preview
Item Type: Thesis (Masters)
Title: Cynicism of consumerism in Chinese contemporary art: an alternative view
Synopsis:

This thesis charts the socioeconomic and political development of China that is mirrored in art development to illustrate the emergence and narrative of consumerism in Chinese contemporary art. Identifying the key factors that contribute to the rise of Chinese contemporary art, the thesis investigates the benefits and shortcomings and its impact on the art eco-system. The thesis unpacks the cynicism reflected by many artists in their works toward consumerism, which is ironical as this same consumerism has also fueled the meteoric rise of Chinese contemporary art on the global stage. The alternative view presented in this thesis argues that cynicism in consumerism is a diabolical response by artists in leveraging the consumerism wave in Chinese contemporary art. Unpacking the cynicism of consumerism through a case study of Wang Guangyi and evaluating the sentiment of other artists in their works toward consumerism, this thesis takes an in-depth look at the motivation behind their works. The overall objective of the thesis is to provide a different perspective to the theme of consumerism. The alternative view presented in this thesis argues that artists were not cynical in their attitude towards consumerism, but simply leveraging on popular culture, building their brand personality and reflecting the realities of the times. Despite the shortcomings of consumerism in Chinese contemporary art, the overall nett position is positive as its long-term implications bode well for contemporary art, artists and China.

Subjects: Art History
Divisions: Faculty of Fine Arts > Master - Asian Art Histories
Depositing User: Ms Ashalatha Krishnan
Date Deposited: 13 May 2019 07:06
Last Modified: 13 May 2019 07:06
URI: http://drlib.lasalle.edu.sg/id/eprint/583
View Item View Item