Understanding artist management for classical music in Korea

Kim, Injoo (2019) Understanding artist management for classical music in Korea. Masters thesis, LASALLE College of the Arts.

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Item Type: Thesis (Masters)
Title: Understanding artist management for classical music in Korea
Synopsis:

This study explores artist management for classical music in Korea. Classical music artist management appeared about twenty years ago as Korean classical musicians achieved outstanding national and international accomplishments and the Korean performing arts industry experienced quantitative and qualitative growth. This research pays attention to the unique format of Korea’s classical music artist management and investigates its background, strengths, and weaknesses.
For the research, a qualitative methodology was adopted to garner more detailed data collection. The primary data comprises in-depth interviews with six Korean artist managers and with four US artist managers.
Korea’s artist management is notable for its ‘one-stop total service’, while artist management in western countries is segmented by roles and responsibilities. Possible reasons for this Korean format are: 1) artist management is a supplementary feature of an existing business; 2) it is a transitional phenomenon occurring during business change; 3) profitability wise, the classical music market is too small for artist management to be sustained as an independent business; 4) the environment of the performing arts industry is not mature enough for artist management to be implemented.
In understanding Korea’s artist management scene, it is important to know the problems/challenges that the industry encounters. Some common problems raised during the interviews are the lack of government subsidy and support, the appointment of high-level management or decision makers of public arts organizations, and the absence of social recognition of the artist manager as a profession.
Although ‘financial problem’ was often indirectly mentioned when describing the classical music scene in Korea, it is interesting that none of the Korean interviewees identified this aspect as a specific job challenge. Instead, they have made creative attempts to respond to market needs. An investigation of four different artist management cases (e.g. Ensemble Ditto, Novus Quartet, Phantom Singer, and pianist Jong-Hwa Park) reveals not only successful factors, but also limitations in terms of expandability and sustainability.
In comparison, US artist managers view their artists, their profession, and the cultural ecosystem surrounding artist management in a more practical fashion. Although Korean artist managers tend to regard the US artist management system as more advanced and stable, the research reveals that US managers are also continually adjusting their business operations in response to a fast-changing world.
The study ends with a call for further research to focus on more practical and specific suggestions on how to develop artist management for classical music in Korea.

Subjects: M Music and Books on Music > Arts management -- Classical music -- Korea
M Music and Books on Music > M Music
Divisions: Faculty for the Creative Industries > Master - Art & Cultural Management
Depositing User: Ms Ashalatha Krishnan
Date Deposited: 09 Sep 2019 06:55
Last Modified: 09 Sep 2019 06:55
URI: http://drlib.lasalle.edu.sg/id/eprint/680
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