Management challenges faced by small, non-profit theatre companies in meeting their missions

Lim, Meng Fong (2018) Management challenges faced by small, non-profit theatre companies in meeting their missions. Masters thesis, LASALLE College of the Arts.

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Item Type: Thesis (Masters)
Title: Management challenges faced by small, non-profit theatre companies in meeting their missions

In Singapore, the arts sector has been well supported by the National Arts Council Major Grant scheme for almost two decades- the first arts companies received a major boost in funding through the Major Grant in 2000. Almost twenty years on, most of the scene is still comprised of “small” theatre companies and they remain small. The “bedrock” of vibrancy of the scene hence rests on a very small base. The purpose of this dissertation is to identify the management challenges faced by these small, non-profit theatre companies in Singapore in meeting their missions. 6 face-to-face interviews were conducted with 6 notable theatre leaders whose companies are on the NAC multiple-year funding scheme. The findings were framed against the limited published literature in the field of arts management. A funding-led management culture, economic constraints and audience fatigue/market saturation are the three key challenges identified. Funding appears to be heavy handed putting the already resource-strapped companies under tremendous stress to deliver the stipulated KPIs in an increasingly crowded art scene that makes identifying their audience a challenge for these theatre companies. Companies are often pressured to decide between putting their precious resources into artistic practices which helps the companies meet its mission, or to invest into non-artistic areas that would help them attain long-term sustainability. The paper recommends that funding-related performance indicators should be better tailored to companies, to help them achieve their long term strategic objectives so that they can deliver their missions as non-profit arts companies. To professionalise their practice to ensure financial sustainability and impact, arts companies need to use management better. The role of the audience can be better understood with reference to Pick’s idea of the aesthetic contract where the arts manager’s primary objective is to find the true audience for the art work. As small arts companies dominate the scene, it is important to understand these small enterprises and their motivations and acknowledge their contribution to the diversity of the scene; they are often not just a “miniature” version of a larger system or “haphazardly managed” but tend to be “stable and long-lasting”. In the end, this qualitative study aims to provide a humanized account of the theatre scene and hopes to inspire more research studies in this area.

Subjects: A General Works > AI Indexes (General)
Film studies - Southeast Asian > A General Works > AI Indexes (General)
H > A General Works > AI Indexes (General)
H > Human resource management > A General Works > AI Indexes (General)
Divisions: Faculty for the Creative Industries > Thesis - MA Arts and cultural management
Depositing User: Ms Ashalatha Krishnan
Date Deposited: 09 Sep 2019 07:42
Last Modified: 09 Sep 2019 07:42
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