Addressing gaps in Tirupur domestic market by conducting a buyer seller meet & fashion show

Boopathy, Vijay G (2010) Addressing gaps in Tirupur domestic market by conducting a buyer seller meet & fashion show. Masters thesis, LASALLE College of the Arts.

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Item Type: Thesis (Masters)
Title: Addressing gaps in Tirupur domestic market by conducting a buyer seller meet & fashion show
Synopsis:

Indian retail industry is poised for growth. Retail Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the whole world eyeing at Indian Retail market to earn their pie of profits, this study investigates the background, current status and the potential of Tirupur’ Knitwear market to explore the opportunities in fast growing domestic retail space. This study analyses Tirupur’s growth story to become a renowned knitwear export hub and compares its export capabilities with its capabilities to explore the growing domestic retail market. In this paper the problems faced by Tirupur’s market to explore the potential of domestic retail market is discussed. Through various research methodologies it recommends and implements an event called Retail Apparel Manufacturing Presentation – RAMP sourcing show comprising Buyer Seller meet & Fashion Show as a solution to address the gaps identified in Tirupur’s domestic market in this research. This paper also analyses the impact of RAMP sourcing show on the market by conducting surveys and interviews and concludes by recommending ways to improve the event RAMP in years to come.

Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty for the Creative Industries > Thesis - MA Arts and cultural management
Depositing User: Ms Ashalatha Krishnan
Date Deposited: 01 Aug 2014 08:29
Last Modified: 01 Aug 2014 08:29
URI: http://drlib.lasalle.edu.sg/id/eprint/279
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