Artistic excellence and economic sustainability : private Chinese traditional music institutions in Singapore

Chan, Shi Tian (2010) Artistic excellence and economic sustainability : private Chinese traditional music institutions in Singapore. Masters thesis, LASALLE College of the Arts.

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Item Type: Thesis (Masters)
Title: Artistic excellence and economic sustainability : private Chinese traditional music institutions in Singapore
Synopsis:

This dissertations aims to analyze the multiple relationships between private Chinese music institutions and public school Chinese orchestras in public schools and how private Chinese music institutions could be engaged to improve the performing standard of the Chinese orchestras in schools. The study also aims to discuss and analyze the economic and artistic implications towards the sustainability of the private traditional Chinese music institutions in Singapore. With the identification of key strategies, this paper hopes to develop the private Chinese music institutions in Singapore into a high performance organization and address the needs of the Chinese orchestral music industry at large. This study attempts to achieve four objectives. The first objective is to provide understanding on the development of the Chinese orchestral music scene in Singapore; the second objective is to detail the current private Chinese music institutions environment in Singapore; The third objective is to identity a set of strategic management skills for the private Chinese music institutions; The fourth objective is to identify how private Chinese music institutions can contribute to the development of the Chinese orchestral music scene in Singapore.
Chapter Two provides a literature review of the historical development of the Chinese orchestral music in Singapore and revealed how this art form is in-line with the master plan of Singapore arts scene by elaborating on the Renaissance City Plan III. The private Chinese music institution therefore has a promising future under the national arts and cultural policy by nurturing talent and development capabilities for Chinese orchestral music in Singapore.
Chapter Three outlines the qualitative research methodology employed in this study, namely Literature Review and Conducting Interview. The published books are written in Chinese and thus the information has to be translated by the researcher before being used in the paper. Interview covers the expert’s views and personal experience from Chinese orchestra activist, school Chinese orchestra teacher-in-charge, school administrator and founders of private Chinese music institutions.
Chapter Four reveals the research findings through the interview analysis. It identifies the strengths and weakness of private Chinese music institutions as well as the implication between artistic excellence and economic sustainability. All the research findings support the significance and contributions of private Chinese music institutions and require some specific recommendations to these organizations to achieve both artistic excellence and economic sustainability.
Through identifying the challenges by the private Chinese music institutions, Chapter Five addresses and highlights recommendations in terms of management strategy and marketing methods to help the private Chinese music institutions to create business advantages, to add value to the business and eventually to compliment the Chinese orchestral music scene in Singapore.

Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty for the Creative Industries > Thesis - MA Arts and cultural management
Depositing User: Ms Ashalatha Krishnan
Date Deposited: 01 Aug 2014 08:53
Last Modified: 01 Aug 2014 08:53
URI: http://drlib.lasalle.edu.sg/id/eprint/281
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