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Items where Author is "Sim, Kathryn Shannon"

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Sim, Kathryn Shannon (2018) 'Audience As The New Creative: A Study of the Co-creation Role Audience play in a participatory environment to create effective advertising campaigns with the creative in the context of Singapore. In: To get there: designing together: Cumulus conference proceedings Paris 2018. Cumulus Conference Proceedings Paris, Paris, pp. 1178-1197. ISBN 978256544005

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